How happy are Ashley Madison users who get an affair?

"Why, then, were people going to a place like Ashley Madison to seek out an affair? The usual reasons we might expect have been mentioned already—lack of love in their relationship, anger at their partner, or a feeling of neglect. Yet when asked about those reasons, participants did not score them very highly at all.

Instead, it turned out that “sexual dissatisfaction was the most strongly endorsed motive for wanting an affair. Other commonly endorsed reasons included low commitment, autonomy (i.e., wanting freedom and independence), and a desire for a variety of sexual partners.”

Now, many of the users surveyed had not been able to have an affair with someone yet on Ashley Madison. But for those who had succeeded, what were their feelings afterward?

Here, too, the results were surprising, and arguably alarming. Emotional satisfaction was above a 4 out of 5, and sexual satisfaction was above 4.5. On the flip side, regret was rated very low—less than a 2 out of 5. In other words, these users tended to get what they wanted and not feel bad about it afterward."


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